Symphony Orchestras are going through a rough time. Ticket sales are diminishing and with a greying audience they are feeling the need to get some fresh blood in the seats. To do this, some orchestras are resorting to some really clever marketing techniques. The Copenhagen Philharmonic is one of those. You may have seen their first attempt at this, it wen’t pretty viral.
They took the popular flash mob idea, and applied some of Maurice Ravel’s Bolero. Needless to say, it received a lot of attention. Not to let up on a good idea, in the beginning of May, they released another video, receiving more than 3 million views in under a month.
Some clever marketing?